Lead and mentor the creative team, including a Digital Designer, Graphic Designer, and freelance designers and videographers.
Oversee concepting and execution of digital marketing assets, including web pages, emails, ads, social media content, videos, and event materials.
Ensure all designs support marketing goals such as lead generation, opportunity creation, bookings, sales enablement, and event engagement.
Develop, maintain, and enforce standards for corporate templates, including presentation decks, email signatures, and document templates, ensuring brand consistency and ease of use across teams.
Implement and optimize creative workflows to ensure projects are delivered efficiently and on time.
Review performance data regularly to inform creative decisions and iterate on what drives engagement and results.
Partner with the Demand Gen, Product Marketing and Revenue Operations teams to connect creative output to performance metrics, including lead conversion, sales team adoption, and campaign ROI.

6+ years of experience in design or creative roles, with at least 4 years in a manager or team lead capacity
3+ year developing creative for demand generation or growth marketing
Deep understanding of best practices for demand generation and digital marketing channels, including web, email, paid media, and social, and how design drives performance.
Proven experience designing for B2B SaaS or technology companies.
Strong portfolio demonstrating creativity and measurable business impact.
Expertise in key design tools (Figma, Adobe Creative Suite, Canva, etc.) and familiarity with video production workflows.
Experience using AI design tools (such as Midjourney, Runway, ChatGPT, or automation platforms) for creative scaling.
Excellent communication, collaboration, and project management skills.
Passion for mentoring designers and fostering creative growth.
Experience in education or public sector marketing is highly preferred.

Creative Manager

Key skills