Develop and execute an integrated brand and thought leadership strategy aligned to company growth objectives and positioning.
Create a cohesive narrative that clearly communicates the value of the Reputation Platform to our ICP and key stakeholders.
Drive executive visibility through bylines, speaking engagements, research reports, and strategic media placements.
Partner cross-functionally to identify emerging industry trends and translate them into compelling content and positioning opportunities.
Own the comprehensive content strategy across web, blog, research, campaigns, and multimedia formats.
Oversee development of high-quality content including: white papers, research reports, case studies, campaign kits, infographics, videos, blog posts, and byline articles.
Ensure alignment between content, product launches, awareness campaigns, sales enablement, and research initiatives.
Lead the organic social media strategy across platforms, optimizing for brand growth, engagement, and audience expansion.
Serve as the senior point of contact for global PR agencies, ensuring effective media pitching, press releases, rapid-response commentary, and thought leadership placements.
Partner with HR and executive leadership to align internal messaging with company strategy, values, and culture.
Establish and monitor KPIs across content, PR, analyst relations, and social channels.

Bachelor’s degree in Marketing, Communications, Business, or related field.
10+ years of experience in corporate marketing, communications, brand strategy and content leadership
7+ years of leadership experience, with demonstrated ability to manage cross-functional initiatives and agency relationships.
Strong background in content marketing, PR, analyst relations, and organic social strategy, ideally within SaaS or MarTech.
Deep understanding of digital trends, SEO, and thought leadership development.
Exceptional storytelling, writing, and executive communication skills.
Proven ability to balance strategic vision with hands-on execution.

Paid Time Off: Flexible PTO for salary paid employees
Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1.
10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company.
Multiple medical and dental plan options, plus 100% company paid vision coverage
401k available through Fidelity
Paid Parental Leave for all eligible employees as of day 1 of employment
Employer paid short and long term disability and life insurance
Critical Illness, Accident & Hospital Indemnity insurance
Employee Assistance Program (EAP)
Access to a wide variety of perks and wellbeing apps:
PerkSpot: Employee discount program
Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships
Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health
Omada: Virtual prevention and physical therapy program
Ladder: Supplemental life insurance
SoFi: Financial wellbeing platform with 1:1 advice
Fetch: Pet insurance discount program
Spring Health for Guardian: Virtual mental health support
XP Health for Guardian: Virtual eyewear platform
Rate.com: Mortgage services discount program

Director, Corporate Marketing – Communications

Key skills