Develop and implement an effective communications strategy to support service delivery, revenue generation efforts, and promotion of products or services to align with organizational communications and marketing strategies.
Develop and execute media relations and social media strategy by maintaining social media platform, distributing new releases and other press materials, and managing relationships with media.
Respond to media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate.
Review support requests and develop and execute an effective communications strategy.
Monitor and analyze public relations and social engagement data.
Lead and support public affairs activities, delegating appropriately to trained staff or volunteers.
Provide training and guidance to public affairs spokespersons and volunteers.
May be required to develop and implement crisis communications strategies.
Collaborate with leadership to develop and implement internal communication strategies and initiatives.
May develop brand and creative content to support a variety of activities and advertising material used in external publications and media placements and work to secure in-kind PSA placements.
May coordinate resources for the delivery of marketing programs.
May be required to deploy physically or virtually to support disaster response operations.
Requirements
Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
Minimum 5 years of related experience or equivalent combination of education and related experience required.
Outstanding oral and written communication skills required, with proven knowledge of AP Style.
Demonstrated ability to work effectively and persuasively with cross functional teams and all levels of leadership.
Strong organizational, multi-tasking skills with ability to meet deadlines.
Ability to use Microsoft Office Suite with familiarity of media monitoring software, website updating, and other marketing tools.
Demonstrated experience managing professional social media platforms for an organization is required.
Benefits
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 15 days a year; based on FLSA status and tenure
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
401K with 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition
Regional Communications Director at American Red Cross | JobVerse