Content & Social Lead

Role Overview

• Own organic growth end-to-end: thought leadership, social channels, newsletter, and video.
• Lead all Hercules' organic content across various channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog.
• Manage contractors including hiring/editing writers, creating briefs, and ensuring high quality output by meeting deadlines.
• Direct video production for launch videos and customer testimonials.
• Repurpose assets into various formats while ensuring quality control.

Requirements

• Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
• Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
• Strong creative direction for short-form video (scripting, structure, creator guidance)
• Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
• Comfort with analytics (what moved, why it moved, and what to do next)
• Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis

Benefits

• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here