Shopper Marketing Associate Manager

Role Overview

• Develop and deploy a full‑funnel media strategy across multiple brands; manage and optimize media budgets (>$5M) to deliver against sales, share, and spend‑efficiency targets (Cleaning, Glad, Litter, Pet).
• Lead Target‑Pet retail media negotiations (LOI) for the Clorox portfolio with full‑year accountability.
• Lead the retail media relationship with agency partners to implement, optimize, and report on Target‑Pet campaigns, serving as the customer‑facing point‑of‑view on marketing initiatives.
• Create learning plans to improve campaign performance and optimize media strategies and spend; define and lead the “Test, Learn, Scale” process across all brands.
• Drive advancement with Target‑Pet through measurement integration, including regular use of key data platforms and dashboards to monitor results and inform strategic decisions.
• Partner with Target‑Pet Customer Team and Sales and Marketing leaders to define the Shopper Experience vision, roles, strategies, resources, and priorities.
• Ensure Shopper Experience is fully integrated into annual customer business plans and long‑range planning processes.
• Create and execute the overarching Target‑Pet marketing plan; work closely with Brand Marketing and external agencies to build a One Demand Plan (ODP) that optimizes spend and drives full‑funnel profitability.
• Support the Connected Customer Planning (CCP) process by integrating retail media plans into long‑range plans; collaborate with Sales on Leading Edge Retailer (LER) meetings.
• Partner with the Enterprise Capabilities Team (CXT) to support enterprise capability development and adoption of digital best practices.
• Drive integration with cross‑functional teams — Sales, Marketing, Insights & Analytics — to align marketing strategies with business objectives via Learning Plans.
• Coach, develop, and empower the Customer Marketing team; actively manage staffing needs, talent development, and succession planning.
• Demonstrate a strong track record of developing direct reports and elevating team capability.
• Establish strong relationships with Marketing counterparts and cross‑functional leaders within Clorox.
• Foster a collaborative, high‑performance culture grounded in clarity, accountability, and partnership.
• Analyze, assess, and communicate campaign results to stakeholders with varying levels of media fluency.
• Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency databases to understand retail media KPIs (traffic, conversion, SOV, CPC, CTR, ROAS, etc.).

Requirements

• Full‑funnel media strategy expertise , including planning, activating, and optimizing campaigns across digital, retail media, and traditional channels.
• Deep understanding of retailer media networks , especially Roundel , with the ability to interpret traffic, conversion, CPC, CTR, ROAS, SOV, and other retail media KPIs.
• Strong marketing, consumer, and shopper knowledge , with the ability to translate insights into actionable media plans that drive sales and share.
• Consultative and solution‑selling skills , enabling effective partnership with sales teams, brand teams, and agency partners.
• Experience working with media agencies , including leveraging agency tools, databases, and measurement platforms to refine plans and optimize spend.
• Business planning and insights capability , including experience with Connected Customer Planning (CCP) and One Demand Planning (ODP) processes.
• Analytical rigor , with the ability to assess campaign performance, extract insights, and communicate results to stakeholders with varying levels of media fluency.
• Strong cross‑functional collaboration , partnering with sales, marketing, BU teams, and customers to align media plans to business priorities.
• Test‑and‑learn mindset , including designing and executing A/B tests, building learning agendas, and scaling successful tactics.
• Category, brand, and competitive landscape understanding , with the ability to identify growth opportunities and risks.
• Ability to integrate external digital best practices into strategies and long‑range plans.

Benefits

• robust health plans
• a market-leading 401(k) program with a company match
• flexible time off benefits (including half-day summer Fridays depending on location)
• inclusive fertility/adoption benefits
• bonuses
• stock options