Own and evolve Leap’s positioning and messaging, ensuring it clearly communicates our value, resonates with target segments, and differentiates us within the employer health ecosystem.
Lead go-to-market planning and execution for new products, features, and commercial initiatives, partnering closely with Sales, Product, Clinical, and Marketing to deliver coordinated, high-impact launch plans.
Develop compelling sales enablement assets—including pitch decks, one-pagers, ROI narratives, and competitive talking points—that accelerate deal velocity and strengthen sales effectiveness.
Deliver actionable market and competitive intelligence to internal teams, translating insights into recommendations that shape sales strategy, pricing and packaging, and the product roadmap.
Build scalable product marketing systems and processes that improve operational efficiency, track impact, and support future team growth and investment.

4+ years of B2B marketing experience, including 2+ years in healthcare (digital health, benefits, payer/provider, care delivery, or health tech).
Demonstrated ability to craft and articulate compelling value propositions, with examples of enterprise messaging that drove measurable business impact.
Exceptional storytelling and writing skills, with the ability to adapt tone and narrative across channels, audiences, and formats.
Experience translating clinical outcomes into external materials, with an understanding of PHI/HIPAA requirements and external-validation best practices.
Strong ownership mindset, with the ability to deliver finished, high-quality work in a fast-paced environment.
Proven cross-functional collaborator, able to partner effectively with Sales, Product, Clinical, and other teams to deliver on goals.
Fluency in GTM systems, including Salesforce and at least one marketing automation platform (HubSpot or Marketo).

Head of Product Marketing

Key skills