VP Business Development

Role Overview

• Drive Revenue Growth
• Own a revenue target and consistently win new business for the organization
• Demonstrate deep expertise across paid media strategy, activation, and performance outcomes
• Position solutions that align marketing investment with measurable business impact
• Lead the Full Sales Cycle
• Independently lead owned opportunities through discovery, audit, proposal, negotiation, contract review, and onboarding
• Support and deliver paid media audits and strategic proposals
• Build persuasive, insight-driven business cases tailored to client objectives
• Consultative Discovery & Solution Design
• Diagnose the underlying client/prospect business challenges early in discovery
• Prioritize client needs and translate them into structured, strategic solutions
• Ask intelligent, layered questions that guide conversations and uncover growth opportunities
• Craft and deliver cohesive, compelling narratives that connect challenges → strategy → outcomes → close
• Pipeline Generation & Management
• Generate a minimum of 20% of your pipeline through proactive prospecting efforts
• Re-engage lost prospects and dormant clients
• Drive cold outreach with confidence, credibility, and relevance
• Sales Excellence & Discipline
• Adhere to established sales processes and methodologies
• Maintain rigorous Salesforce hygiene to support forecasting accuracy and organizational decision-making
• Partner cross-functionally to ensure smooth transitions from sale → onboarding → delivery
• You expertly identify customer needs and tailor solutions to solve them within negotiations, protecting margin and resources

Requirements

• 15+ years of industry experience in sales and/or account management
• Strong experience in retail media and/or eCommerce environments
• Proven success managing complex B2B sales cycles
• Strategic & Analytical Thinking
• Ability to interpret market dynamics, retail trends, and performance data
• Strong fluency in retail media KPIs and measurement frameworks
• Skilled at translating analytics into compelling commercial narratives
• Sales & Pipeline Leadership
• Experience building and managing a robust pipeline from prospecting → close
• Accurate revenue forecasting and CRM discipline
• Confidence in navigating negotiations and complex deal structures
• Communication & Storytelling
• Exceptional presentation and storytelling abilities
• Strong writing skills for proposals and strategic recommendations
• Ability to tailor messaging to executive and cross-functional stakeholders.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources