Lead Digital Fundraising and Audience Journey Strategy
Develop and manage digital fundraising strategies that include email, SMS, social media, paid search, display, and website giving pathways
Collaborate with the direct response agency to optimize online revenue and integrate digital fundraising with mail and offline efforts
Oversee the creation and management of segmentation lists, forms, and campaign pages
Serve as a subject matter expert on digital fundraising technologies and trends
Develop and manage email and SMS fundraising calendars, message testing, and creative execution
Manage peer-to-peer and crowdfunding initiatives
Track campaign codes, URLs, and performance data to ensure accurate revenue attribution and reporting
Monitor and analyze daily, weekly, and monthly digital fundraising performance reports and dashboards

Bachelor’s degree or five years of equivalent work experience
Experience with Engaging Networks required; Raiser’s Edge strongly preferred
Minimum two years of experience in digital fundraising, e-CRM campaign creation, and execution
Minimum two years of experience in digital analytics/reporting or digital marketing (SEM, SEO, paid media, or social media)
Experience creating and analyzing fundraising landing pages, donation forms, and digital journeys to improve conversion and retention
Strong knowledge of Google Analytics, Google Tag Manager, and paid digital ad platforms (Google Ads, Meta, LinkedIn)
Experience managing online fundraising campaigns that integrate multiple channels (email, social, web, SMS)
Strong analytical skills with the ability to translate data into insights that improve donor conversion, retention, and revenue growth
Project management expertise, including the ability to manage multiple concurrent fundraising campaigns and deadlines
Excellent communication, collaboration, and relationship management skills with the ability to influence cross-departmental priorities

Senior Manager, Digital Fundraising, e-CRM

Key skills