Build the "CNBC of Main Street": Develop and execute a content strategy that positions Workwhile as the primary source for labor market intelligence. Move beyond product announcements to publish "breaking news" on the state of the hourly workforce.
Be the mouthpiece for Workwhile Econ Lab: Serve as the editor-in-chief of our internal data lab. Work closely with our data science team to extract trends (e.g., "Real-time wage inflation in logistics," "The impact of gig work on holiday supply chains") and package them into digestible, quotable reports for top-tier media.
Manage Academic Relations: Leverage our relationships with leading labor professors and economists. Facilitate op-eds that lend academic rigor to our market observations.
Humanize the Data: Use our large worker pool to find and tell powerful individual stories that put a face to the data. Connect reporters with workers who can speak to the realities of the modern economy.
Newsjacking & Rapid Response: Monitor the news cycle relentlessly. When jobs reports, inflation data, or labor strikes hit the headlines, ensure Workwhile is immediately pitching a unique angle or data point to insert our brand into the coverage.
Requirements
A Self-Starter with Hustle: You don’t wait for permission or a fully formed brief. You see a trend in our data, you see a headline on Bloomberg, and you connect the dots immediately.
A Storyteller at Heart: You understand that data is boring without a narrative. You can translate complex economic concepts into punchy, mainstream headlines.
Media Savvy: You have existing relationships with business and tech reporters (or the fearlessness to build them from scratch). You understand what a producer at CNBC or a writer at the WSJ needs to make a story work. Be able to build relationships with major social media influencers.
Data Fluency: You aren't a data scientist, but you are data-literate. You know how to ask the right questions of a dataset to find the "hook."
Ambition: You view this role as a stepping stone to becoming a Chief Communications Officer or a major voice in the industry.