About this role
Role Overview
- Build the "CNBC of Main Street": Develop and execute a content strategy that positions Workwhile as the primary source for labor market intelligence. Move beyond product announcements to publish "breaking news" on the state of the hourly workforce.
- Be the mouthpiece for Workwhile Econ Lab: Serve as the editor-in-chief of our internal data lab. Work closely with our data science team to extract trends (e.g., "Real-time wage inflation in logistics," "The impact of gig work on holiday supply chains") and package them into digestible, quotable reports for top-tier media.
- Manage Academic Relations: Leverage our relationships with leading labor professors and economists. Facilitate op-eds that lend academic rigor to our market observations.
- Humanize the Data: Use our large worker pool to find and tell powerful individual stories that put a face to the data. Connect reporters with workers who can speak to the realities of the modern economy.
- Newsjacking & Rapid Response: Monitor the news cycle relentlessly. When jobs reports, inflation data, or labor strikes hit the headlines, ensure Workwhile is immediately pitching a unique angle or data point to insert our brand into the coverage.
Requirements
- A Self-Starter with Hustle: You don’t wait for permission or a fully formed brief. You see a trend in our data, you see a headline on Bloomberg, and you connect the dots immediately.
- A Storyteller at Heart: You understand that data is boring without a narrative. You can translate complex economic concepts into punchy, mainstream headlines.
- Media Savvy: You have existing relationships with business and tech reporters (or the fearlessness to build them from scratch). You understand what a producer at CNBC or a writer at the WSJ needs to make a story work. Be able to build relationships with major social media influencers.
- Data Fluency: You aren't a data scientist, but you are data-literate. You know how to ask the right questions of a dataset to find the "hook."
- Ambition: You view this role as a stepping stone to becoming a Chief Communications Officer or a major voice in the industry.
Benefits
- Hybrid work culture In San Francisco OR New York
- In-person company off-sites
- Medical, dental, & vision coverage
- Flexible time off
- 401(k) with employer match
- WFH stipend to support your home office needs