National Account Manager

Role Overview

• Responsible for achieving national account objectives (sales, margin, distribution, and trade spend) on assigned brands through analytics and direct sales functions.
• Responsible for the development and execution of customer sales programs and objectives, and the implementation of B&G corporate sales initiatives on assigned brands.
• Responsible for sales forecasting at the item level in the trade system (AFS) and must collaborate on production forecasting with the Customer Business Analyst and Supply Chain team.
• Plan customer marketing spend at the item level and achieve the budget objectives set.
• Achieve assigned quarterly and annual sales and profit objectives.
• Achieve distribution objectives on assigned brands.
• Work with the Sales Director to build quarterly and annual business plans.
• Utilize POS Data and Nielsen ROM Data to manage day-to-day business and prepare for category line reviews and customer meetings.
• Provide direction and collaborate with the category business analyst and insights manager to build line reviews and presentations for the customer.
• Build relationships with merchandising staff on assigned brands.
• Make all headquarters calls with the Sales Director on assigned brands.
• Identify opportunities for gap fill and potential losses.
• Analyze customer scorecards for reporting to buyers and the B&G executive team.
• Evaluate current category mods and competitive items for potential business opportunities.
• Collaborate with the category manager on sales and production forecasting of assigned brands.
• Execution of sales forecasting/planning in the AFS system.
• Manage promotional activity and pricing in AFS for assigned brands.
• Develop recommendations for customer events and promotions to effectively optimize sales growth, using available POS, syndicated, and consumer insights data.
• Interface with the B&G marketing and sales planning teams to ensure maximum business opportunities with the account.

Requirements

• Bachelor’s Degree required, MBA preferred
• A minimum of 5-7 years of food manufacturing sales experience is required.
• Previous experience with the Dollar Channel, strongly preferred.
• Experience should include national chain account responsibility and managing a cross-functional team.
• Experience in broker management is a plus.
• Demonstrated experience in financial acumen and P&L.
• Demonstrated experience with trade marketing, sales planning, and enterprise systems.
• Must have customer-facing selling skills.
• Must have a good understanding of syndicated data information sources, ie, AC Nielsen or IRI.
• Must have strong analytical and project management skills.
• Must have strong presentation and written communication skills.
• Possess proficiency in Excel, Word, PowerPoint, Nielsen, Retail Link, or Madrid.

Benefits

• comprehensive, affordable health and wellness coverage for you and your family.
• Paid time off (holidays, vacation and sick days)
• Medical, prescription drugs, dental and vision coverage
• Life, disability and AD&D insurance
• 401(k) plan
• Flexible spending accounts
• Tuition reimbursement program
• Employee assistance programs
• Telemedicine
• Work-life balance
• Employee discounts
• Wellness program
• Paid parental leave