VP, Growth Marketing

Role Overview

• Lead Circle’s Growth Marketing organization, setting the vision and strategy to accelerate both institutional adoption and global USDC usage at scale.
• Own the Growth division and oversee the integrated functions that drive enterprise partner acquisition, ecosystem expansion, product adoption, and regional market growth.
• Translate company and Marketing objectives into clear divisional OKRs.
• Ensure strong cross-functional alignment with Commercial, Product, and Regional teams.
• Build a high-performing global organization capable of delivering measurable circulation growth and transaction volume expansion.
• Define and execute the global growth strategy aligned to company and Marketing OKRs.
• Lead four core functions: Performance Marketing, Campaigns & Regional Marketing, Payments, Enterprises, Banking, Capital Markets Marketing, and Ecosystem & Exchanges Marketing.
• Partner closely with Commercial and Product leaders in a cross-functional operating model to support the full partner lifecycle from awareness through activation and expansion.
• Drive institutional adoption through targeted industry marketing programs supporting banks, payments providers, capital markets, and enterprise partners.
• Accelerate consumer and USDC adoption in emerging and priority global markets through localized campaigns, education, and ecosystem initiatives.
• Elevate product and brand campaigns to strengthen Circle’s leadership position and expand adoption of USDC and emerging products.
• Build and scale regional marketing capabilities across MEA, APAC, LATAM, and other priority markets.
• Develop and mentor senior marketing leaders, strengthening organizational design, talent planning, and operational rigor.

Requirements

• 14+ years of experience in B2B and/or growth marketing within fintech, payments, financial services, or high-growth technology companies
• 7+ years of experience leading multi-layered marketing teams, including directors and senior managers
• Proven success driving institutional adoption in complex enterprise or financial services environments
• Demonstrated ability to scale consumer or product adoption across international and emerging markets
• Experience operating in close partnership with sales, business development, and product organizations in a cross-functional model
• Strong analytical orientation with a track record of delivering measurable revenue, usage, or transaction growth
• Executive presence and the ability to influence senior leaders while aligning diverse stakeholders around a shared growth strategy.
• Familiarity with digital assets, stablecoins, blockchain ecosystems, or global payments infrastructure
• Experience building marketing programs that span both institutional and consumer audiences
• Experience expanding products into emerging markets with localized go-to-market strategies
• Experience strengthening performance measurement frameworks, attribution models, and marketing analytics

Benefits

• Health insurance
• 401(k) matching
• Flexible work arrangements
• Professional development opportunities