Growth Marketing Lead

Ondo Finance is a company focused on providing institutional-grade, blockchain-enabled investment products and services. The Growth Marketing Lead will drive partner success and ecosystem expansion by identifying growth opportunities, designing data-driven campaigns, and ensuring product visibility across various platforms.

Responsibilities:

• Oversee Ondo asset adoption growth across new partners, chains, and regions, identifying where Ondo can expand most effectively
• Design and execute joint campaigns with wallets, CEXs, and DEXs to attract and retain users - owning campaign strategy, creative direction, and post-campaign analysis to ensure measurable success
• Evaluate partner performance using onchain and campaign data to refine strategy and optimize ROI
• Ensure Ondo’s visibility across partner platforms by collaborating on placements, creative assets, and copy that maximize discoverability and reinforce Ondo’s brand
• Monitor emerging RWA and DeFi trends to identify opportunities for new partnerships, market entry, and storytelling that align with Ondo’s growth narrative
• Coordinate internally across product, legal, operations, and design to ensure campaigns are compliant, on-brand, and technically supported

Requirements:

• Proven experience in growth and marketing within crypto, fintech, or DeFi
• Strong client-facing communication skills with the ability to explain complex tokenized asset concepts simply
• Solid understanding of onchain data, KPIs, and performance analytics to inform strategy
• Comfortable navigating regulatory and compliance considerations (e.g., Reg S boundaries, geo-fencing, and partner eligibility)
• Highly organized with strong project management abilities; comfortable leading multiple cross-functional initiatives simultaneously
• Demonstrated ability to operate effectively in ambiguous, fast-moving environments
• Familiarity with blockchain ecosystems, tokenized assets, or RWA products is essential