Director, Marketing

Role Overview

• Define marketing strategy while executing campaigns, producing content, and managing programs.
• Drive growth, brand awareness, and customer engagement across demand generation, product marketing, content & design, communications, events, partner marketing, and analytics.
• Develop and execute the full marketing strategy aligned with company goals.
• Own marketing KPIs, dashboards, and ROI metrics, reporting to executive leadership.
• Collaborate with Sales, Product, and Customer Success to ensure marketing programs drive revenue, retention, and expansion.
• Design and execute multi-channel campaigns (email, paid, SEO, social, webinars, ABM).
• Manage lead lifecycle, nurturing programs, and attribution to optimize pipeline.
• Track performance metrics, iterate, and optimize campaigns for maximum impact.
• Create product positioning, messaging, and go-to-market plans for launches and feature releases.
• Build sales enablement materials, playbooks, and competitive insights.
• Maintain brand identity across all channels and assets.
• Produce high-quality content (blogs, whitepapers, videos, social posts, email campaigns, landing pages).
• Oversee design assets, working directly or with freelancers/contractors to ensure consistency and quality.
• Plan and execute webinars, virtual events, and small in-person events.
• Collaborate with Sales to maximize event engagement and lead generation.
• Maintain marketing tech stack (CRM, automation, analytics, CMS).
• Analyze campaign performance, generate insights, and optimize programs.
• Ensure data integrity and actionable reporting for the executive team.

Requirements

• 7–10+ years in B2B SaaS marketing with experience in both hands-on execution and strategic leadership
• Proven success in full-funnel marketing, demand generation, and brand building.
• Experience managing small teams, freelancers, or contractors.
• Experience in digital production in the fashion industry is a plus.
• Strong analytical skills and a data-driven mindset.
• Excellent communication, storytelling, and presentation skills.
• Comfortable balancing hands-on execution with strategic leadership.
• Detail-oriented, able to manage multiple priorities and meet deadlines.
• Proficiency with Microsoft Office Suite, marketing automation, and analytics tools.
• Ability to operate independently with minimal direction while collaborating effectively across teams.

Benefits

• Professional development opportunities
• Flexible work arrangements