Motion Designer, Performance Marketing

Cleo is a fast-growing fintech company on a mission to change humanity's relationship with money. The Motion Designer will lead the creation of animated creative for paid channels, driving performance through innovative storytelling and design.

Responsibilities:

• Concept, design, and animate high-performing paid social creative from initial idea through to delivery
• Translate scripts, insights, and product features into compelling, motion-led narratives grounded in strong visual design
• Apply strong typography, layout, and composition principles before a single keyframe is set
• Create cohesive visual systems across campaigns — ensuring assets feel intentional and designed, not templated
• Partner closely with Growth to iterate quickly based on performance data and testing insights
• Develop repeatable motion frameworks and templates that support rapid experimentation while maintaining craft
• Collaborate with Brand to ensure performance work aligns with Cleo’s wider identity and creative ambition
• Explore AI and emerging tools to speed up production and unlock new creative possibilities

Requirements:

• A portfolio that shows exceptional motion craft and strong graphic design thinking — especially within ads, campaigns, or digital-first environments
• Deep expertise in After Effects, with strong Figma skills and a solid grasp of typography, layout, hierarchy, and visual systems
• A strong sense of timing, pacing, and storytelling — you know how to design for attention in the first few seconds
• Experience creating performance-driven creative and working within growth or test-and-learn environments
• The ability to use data and insights to inform iteration — without sacrificing originality or craft
• A high bar for detail — from kerning and easing curves to visual consistency across formats
• The ability to think beyond individual assets and contribute to campaign-level thinking and scalable creative systems