Product Marketing Lead

Builder.io is pioneering the space between design and development, creating a new category of Visual Development Platform that transforms how teams build digital products. The Product Marketing Lead will define and scale Builder's market narrative, positioning, and competitive strategy to ensure effective enterprise adoption and market differentiation.

Responsibilities:

• Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market
• Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction
• Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms
• Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester
• Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication
• Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams
• Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles
• Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish
• Conduct win/loss and competitive analysis to continuously refine differentiation and messaging
• Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution

Requirements:

• 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces
• Experience defining category narratives, not just product messaging. Ability to simplify complexity without losing precision
• Experience briefing or working with industry analysts and understanding how enterprise technology categories are evaluated and defined
• Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation
• Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling
• Ability to move from positioning doc to launch plan to sales enablement without losing clarity or momentum
• Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment