Execute lifecycle marketing programs to engage new and existing health systems and clinical partners.
Project manage integrated marketing campaigns across digital and traditional channels, collaborating with cross-functional marketing teams.
Manage execution of webinars, including topic development, speaker coordination, promotion, and follow-up.
Create and maintain presentation decks, co-branded collateral, and referral toolkits for health system administrators and provider partners.
Partner closely with the Lyra customer success team to identify expansion opportunities and support account growth within existing partners.
Collaborate cross-functionally with clinical, product, and leadership teams to ensure messaging is accurate, cohesive, and aligned with clinical best practices.
Create educational content that resonates with provider and patient audiences.
Monitor and analyze campaign performance using KPIs such as engagement, conversions, referral volume, and ROI; report insights and recommendations to stakeholders.
Maintain Lyra’s brand voice and ensure all marketing materials adhere to ethical, compliant, and sensitive standards for mental health marketing.

3+ years of experience in digital or integrated marketing; healthcare or behavioral health strongly preferred.
Experience developing and managing campaigns across SEO, email, social, and paid media.
Proficiency with cloud-based Customer Relationship Management (CRM) platforms such as Salesforce strongly preferred.
Strong project management skills with the ability to manage multiple priorities and stakeholders
Exceptional written, verbal, and presentation skills, with the ability to translate complex clinical concepts into clear, compelling messaging.
Proven experience working cross-functionally with diverse internal teams.
Understanding of the healthcare ecosystem and mental health/substance use services is a plus.

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
Lyra for Lyrians; coaching and therapy services
Equity in the company through discretionary restricted stock units
Competitive time off with pay policies including vacation, sick days, and company holidays
Paid parental leave
401K retirement benefits
Monthly tech allowance
We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!

Health Systems Customer Marketing Specialist

Key skills