Lead product development from business case definition, concept development, product design, validation, marketing requirements, to production launch.
Identify and fill aftermarket product gaps by understanding customer needs, market trends, dealer input, and portfolio performance.
Manage existing accessory and parts post-launch programs, driving continuous improvement and lifecycle updates.
Collaborate with internal teams to define and execute short
and long-term component and portfolio strategies.
Lead the aftermarket marketing strategy across North America, including channel engagement, promotions, digital commerce, and customer campaigns.
Own pricing strategy for aftermarket parts and accessories, including strategic price decisions, and discount governance.
Lead development of marketing programs and commercial plans that strengthen product adoption, grow revenue, and improve dealer engagement.
Manage and evolve commerce channels with focus on customer experience and conversion.
Lead, mentor, and develop a high-performing team in product management, marketing, and analytics.

Bachelor’s degree
6 + years of experience in product /program management, marketing, engineering and/or aftermarket strategy
Bachelor’s degree in Business, Engineering, Marketing, Supply Chain, or related field preferred.
Project Management certification preferred.
Professional presence with strong communication capabilities.
Strong leadership experience developing teams and influencing stakeholders.
Ability to analyze complex problems, synthesize data, and make informed decisions.
Success in product management, marketing, or commercial strategy roles.
Experience in pricing strategy, promotions, channel management, and competitive analysis.
Strong project management skills with a track record of successful delivery.
Relationship-driven and customer-focused.

Health Care benefits: Medical, Dental, Vision; wellness incentives
Retirement benefits
Time Off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty; military leave; purchased vacation
Disability: Short-term and long-term disability
Life Insurance and Accidental Death and Dismemberment
Tax-Advantaged Accounts: Health Savings Account; Healthcare Spending Account; Dependent Care Spending Account
Tuition Assistance

Senior Manager, Aftermarket Product – Marketing

Key skills