Partner with VP of Marketing on brand strategy, positioning evolution, category creation, and go-to-market planning as we work through a brand consolidation initiative.
Partner with VP of Corporate Marketing to design elegant brand architecture.
Ensure brand compliance and consistency across all marketing materials, campaigns, and customer touchpoints.
Build and maintain relationships with key industry analysts including Gartner, IDC, and other relevant firms.
Develop and execute end-to-end events strategy including industry conferences, user conferences, executive briefings, and sponsored activations.
Own creative strategy for D + A business unit translating brand positioning and category narrative into compelling visual storytelling across all channels.
Develop content strategy that establishes D&A as category innovators in embedded analytics and as an AI Semantic Platform.
Build high-performing corporate marketing team through clear goal setting, regular coaching, performance management, and career development.

8+ years of B2B marketing experience in enterprise software
3+ years personally executing brand strategy, analyst relations, events programs, or corporate communications at a strategic level
2+ years people management experience building and developing marketing teams
Demonstrated success with brand consolidation, portfolio rationalization, or post-acquisition integration
Demonstrated fluency with AI platforms like Claude, ChatGPT, Gemini, and Copilot
Analyst relations mastery: experience briefing analysts and positioning products in Gartner Magic Quadrants or Forrester Waves
Events execution expertise: Hands-on experience managing trade show logistics, sponsorships, booth design, vendor relationships, event budgets ($300K+), and on-site activation
Technical fluency: Ability to understand and translate complex technical products (semantic layers, data virtualization, embedded analytics)
Proven player-coach capability: ability to work strategically while rolling up sleeves for tactical execution
Strong written and verbal communications skills with ability to present to C-suite, board members, analysts, media, and external audiences
Self-starter mentality: Comfortable working independently, managing vendors directly, and driving results without large support teams
Bachelor’s degree required.

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Director, Corporate Marketing – Data + Analytics

Key skills