About this role

Translate customer intelligence into actionable insights
Define a segmentation framework and operationalize segmentation models
Collaborate with cross-functional teams to identify, target, and measure at scale
Build and maintain segmentation models
Coach segment marketers, campaign managers, and sales leaders on how to use segments
Partner with Business Intelligence and Analytics teams to improve data quality and performance

8+ years of experience in B2B marketing and analytics
4+ years working in customer/account data analytics
Domain experience with complex, multi-product portfolios in the life sciences industry
Advanced proficiency in segmentation methods (e.g., clustering, factor analysis)
Experience with predictive modeling and experiment design
Comfortable translating mathematical and advanced analytical tools (including AI) into go-to-market actions
Strong communicator who simplifies complexity, aligns senior stakeholders, and enables commercial teams to execute

Segment Marketing Manager – Emerging Segments

Key skills