VP, GTM Operations – Strategy

Role Overview

• Define, evolve, and operationalize Halcyon’s GTM strategy and operating model.
• Translate company and product strategy into actionable GTM plans, resource allocation, and execution frameworks.
• Lead annual GTM planning, quarterly reforecasting, and ongoing GTM business reviews.
• Partner closely with Finance on revenue modeling, investment tradeoffs, and growth planning.
• Own demand planning, pipeline forecasting, and funnel architecture.
• Establish clear visibility into pipeline contribution, conversion, and revenue impact by channel.
• Ensure scalable, well-defined processes from top of funnel through Sales handoff.
• Maintain marketing data integrity and consistent measurement across channels, tools, and regions.
• Align marketing strategy, spend, and outcomes to revenue goals.
• Own territory design, quota methodology, capacity planning, and compensation analytics.
• Lead pipeline management, forecasting accuracy, and deal inspection frameworks.
• Partner with Sales leadership to drive productivity, consistency, and predictability.
• Partner with Customer Success to optimize onboarding, renewals, expansion, and retention motions.
• Ensure seamless GTM handoffs across the full customer journey.
• Own the strategic enablement vision across Marketing, Sales, Customer Success, and Partnerships to drive consistent, high-impact execution across the GTM organization.
• Ensure enablement programs are tightly aligned to product launches, messaging evolution, competitive positioning, and go-to-market plays.
• Drive consistency in sales methodology, customer engagement standards, and playbook execution across the full customer lifecycle.
• Build feedback loops between frontline teams and Marketing, Product, and Leadership to continuously refine messaging, positioning, and sales plays.
• Elevate enablement from training to strategic execution leverage that increases discipline, repeatability, and scale across the GTM organization.
• Define and track GTM KPIs across demand and pipeline, conversion and velocity, revenue productivity, retention, and expansion.
• Deliver actionable, executive ready insights that guide decision making, prioritization, and investment.
• Own the end-to-end GTM technology stack, including CRM, forecasting and planning platforms, marketing automation, and analytics tools.
• Drive adoption, governance, and continuous optimization of GTM systems.
• Evaluate and implement automation and AI driven capabilities to increase leverage and operational efficiency.
• Act as a strategic partner to senior leaders across Marketing, Sales, Customer Success, Finance, Product, and People.
• Drive alignment, clarity, and accountability across GTM functions.
• Serve as a trusted advisor to executive leadership on growth strategy and execution.
• Build, lead, and scale a high performing GTM Operations and Strategy organization.
• Develop and mentor leaders across Marketing Operations and Revenue Operations.
• Establish a culture of operational excellence, accountability, and continuous improvement.

Requirements

• 12 plus years of experience in GTM strategy, revenue operations, sales operations, marketing operations, or related roles.
• Senior leadership experience owning both Marketing Operations and Revenue Operations in a B2B SaaS or technology company.
• Deep expertise in funnel design, attribution, forecasting, and GTM analytics.
• Strong systems background including Salesforce, marketing automation platforms, and BI tools.
• Proven ability to influence and align senior leaders across functions.

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• 401k plan with a generous employer contribution.
• Flexible PTO policy.
• Parental leave.
• Generous equity offering.