Build the Unified Growth System. Integrate paid, lifecycle, CRO, and product experimentation into one accountable operating model. Ensure attribution, segmentation, and cohort modeling are robust and decision-ready.
Operate at High Velocity. Continuously test creative, offers and pricing, landing pages, paywalls, onboarding sequences, lifecycle triggers, and retargeting programs. Act quickly during editorial surges and real-time traffic moments. Convert peak attention into durable membership value.
Be AI-Native. You do not “use AI for ideas.” You use AI to build systems, automate workflows, accelerate creative iteration, write and analyze SQL, generate testing frameworks, and compress insight-to-execution timelines. If you are not tinkering daily with AI tools and code-based workflows, this role is not for you.
Think Like an Owner. Model growth decisions at the contribution margin level. Make capital allocation decisions based on payback dynamics. Own the growth P&L in partnership with leadership.

8+ years in subscription growth
Demonstrated ownership of revenue targets
Direct accountability for CAC, LTV, churn, and revenue
Deep experience across paid acquisition, lifecycle, CRO, onboarding, and retention
Financial fluency (contribution margin, payback, cohort modeling)

Benefits include health insurance, 401(k) match, disability coverage, and additional standard benefits.

Head of Growth Marketing

Key skills