Own and evolve the brand’s visual identity and creative direction
Establish and enforce brand standards across all channels
Build strong product guardrails and ensure cohesive execution
Maintain visual consistency across web, packaging, paid, email, and organic
Lead full rebrands or major brand refresh initiatives
Translate brand positioning into cohesive visual systems
Elevate packaging design, visual hierarchy, and shelf presence
Continuously refine brand perception as the company scales
Expert-level proficiency in Figma and modern design systems
Deep experience across website design, packaging, product imagery, and paid creative
Build scalable creative systems, templates, and workflows
Balance strong aesthetics with clarity, usability, and conversion
Design within performance-driven DTC environments (Meta, paid social, landing pages)
Understand how creative influences CTR, CVR, CPA, and overall efficiency
Iterate based on data while protecting brand integrity
Lead and develop internal designers and external partners
Maintain high creative standards across the organization
Provide clear direction and elevate overall creative output

Director of Creative Strategy, CPG – E-commerce

Key skills