Sales Manager – Metals Expo

Role Overview

• You will combine new business development with account management, building long‑term relationships and ensuring UK Metals Expo continues to be the must‑attend annual event for the metals industry:
• Own and deliver a personal revenue target (stand space, sponsorship, digital media) for UK Metals Expo.
• Proactively generate new business through outbound calling, email, social selling and video meetings.
• Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell and multi‑year agreements.
• Sell across the full range of opportunities: Exhibition stands and floorplan optimisation.
• Sponsorships (theatres, features, networking functions, branding).
• Year‑round digital and lead‑generation products (website, newsletters, content, etc.).
• Build and maintain strong relationships with key decision‑makers at metals producers, stockholders and distributors, processors, fabricators, machinery and technology providers, logistics, recyclers and associated services.
• Meet exhibitors and prospects face‑to‑face at UK Metals Expo, competitor events and client visits, presenting tailored proposals and closing deals.
• Maintain an accurate and up‑to‑date pipeline in the CRM, including activity logging, forecasting and reporting.
• Hit agreed daily activity KPIs when in the office (e.g. c. 40 outbound calls, 90 minutes talk time, 15+ meaningful interactions per day).
• Work closely with the Event Director and marketing team to:
• Identify target segments and key accounts.
• Shape campaigns and messaging that resonate with the metals industry.
• Contribute ideas for new features, zones and partner initiatives.
• Collaborate with operations and customer success to ensure a smooth customer journey from contract to on‑site delivery.
• Stay informed about market developments in the metals and industrial sectors (e.g. decarbonisation, circular economy, reshoring, supply chain resilience) to hold credible conversations with clients and identify new revenue opportunities.
• Represent Easyfairs professionally at UK Metals Expo, industry events and meetings, acting as a brand ambassador.

Requirements

• Minimum 3 years’ B2B sales experience, with a clear track record of meeting or exceeding revenue targets.
• Experience in event/exhibition sales selling exhibition space and/or sponsorship for B2B events OR in selling to industrial/manufacturing sectors (e.g. engineering, metals, construction supply chain, industrial technology).
• Proven experience in new business development (outbound calling, prospecting, pipeline building).
• Experience in account management, including renewals and upselling existing customers.
• Confident and professional communication skills, both written and verbal, with the ability to engage senior decision‑makers.
• Comfortable selling via phone, video calls and email, as well as in person.
• Strong negotiation and closing skills with a consultative, needs‑based approach.
• Good organisation and time‑management skills; able to manage a busy pipeline and administrative tasks (contracts, CRM updates).
• Willingness to travel within the UK for client meetings and to attend UK Metals Expo and selected competitor events.
• Experience working with or selling into the metals, engineering, manufacturing, construction or broader industrial sectors.
• Knowledge of key themes in the metals industry such as sustainability, circular economy, net zero, supply chain resilience, productivity and automation.
• Familiarity with working to structured activity KPIs (calls, meetings, proposals, pipeline coverage) and comfortable in a performance‑driven environment.
• Experience using a CRM system (e.g. Salesforce, HubSpot or similar) for pipeline management and reporting.
• Ability to interpret basic market data (competitor analysis, attendee profiles, company news) to identify new opportunities.

Benefits

• Birthday Day off
• Flexible working as well as hybrid working
• Enhanced family pay (maternity & paternity)
• Cycle to work scheme
• Interest free travel loans
• Free online academy to focus on professional development and upskilling
• Specialist external performance coach services available to all employees
• Employee assistance programme
• 24/7 access to our virtual GP service
• Long service awards
• Pension as well as offering salary sacrifice
• Life cover
• Group income protection
• Fully stocked beer & wine fridge in the office
• Regular company socials organised throughout the year