Author strategic frameworks (brand positioning, messaging, architecture, etc.) that clarify how our brand shows up to consumer audiences.
Identify opportunities and collaborate cross-functionally to ensure our brand is activated across the consumer ecosystem (campaigns, experiences, content, stories, etc.).
Steward and evolve our brand strategy to ensure brand health, strength, and clarity. Consult and guide teams related to naming, brand identity, etc.
Report on the state of the brand via qualitative and quantitative tracking research, ensuring we have meaningful feedback on the health of our brand with our consumer audiences.
Monitor and dissect the competitive landscape.
Immerse with key stakeholders to understand their business context and complexity; consult on how the brand is accelerated through their work (product roadmap, experience design, business model, etc.).
Develop a deep understanding of our consumer audiences in order to help internal teams develop understanding and empathy; Lead creative ways to inspire those teams with clarity around our brand promise and impact.

Proven experience shaping brand strategy and creating frameworks that translate strategy into action for various teams
Track record of serving as a consultative partner to teams executing campaigns and initiatives, ensuring consistency, clarity, and strategic rigor across all touchpoints
Ability to partner with cross-functional teams in a matrixed organization, building influential and collaborative relationships across a geographically distributed company.
Skilled facilitator of workshops and/or projects that lead cross-functional teams from insight to strategy to implication.
Strategic problem solver, with a high level of curiosity and an insight backed approach.
Ability to analyze opportunities, define objectives and drive desired outcomes.
Demonstrates understanding of audience insights and knows how to extract meaning to tell a powerful story in collaboration with Research teams.
Confident communicator, with strong oral and written communication skills.
Bachelor’s degree, preferably in marketing or business.

Brand Strategy & Activation Manager

Key skills