Support
build, launch, and optimize campaigns across: Paid Search (Google) and YouTube, Programmatic & CTV (where applicable), Meta, TikTok, & More
Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
Execute structured creative tests across formats, creators, and platforms
Support scaling decisions through in-platform analysis and experimentation
Pull and analyze performance reports across channels
Conduct cohort analyses and funnel analysis using platform data + Shopify
Analyze halo effects and cross-channel impact
Partner on attribution thinking (platform metrics vs blended performance)
Translate data into clear insights and recommendations
Support execution and reporting for creator-led advertising
Help manage performance tracking as creator content flows into: TikTok, YouTube, Meta
Analyze creator performance across channels and formats
Help surface insights on what content, creators, and narratives scale best
Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
Help streamline processes for testing, reporting, and insights
Constantly look for ways to move faster without sacrificing rigor

2–4 years of hands-on paid media experience across paid search and paid social platforms
Experience working directly inside paid platforms (not just overseeing)
Strong analytical mindset — comfortable with data, cohorts, and performance analysis
Familiarity with Shopify and ecommerce performance metrics
Understanding of how channels interact and drive incremental growth
Interest in creator-led advertising and performance storytelling
Comfort moving fast, testing often, and owning results
Nice to Have: Experience scaling budgets across multiple paid channels, Exposure to MMM, incrementality testing, or blended reporting, Experience working with creators or UGC-style content, Strong comfort using AI tools to improve efficiency
Background in paid search and/or programmatic / CTV

Competitive compensation including salary and equity
Fully-paid health, dental, and vision insurance
Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Growth Media Specialist

Key skills