YouTube Video Media Specialist (Reviews & Performance Marketing)

LEVEL8 GROUP CORP is a global travel and lifestyle brand specializing in premium luggage and travel accessories. They are seeking a YouTube Video Media Specialist to manage YouTube review video workflows, optimize creator content for conversion, and drive measurable results across brand awareness and sales.

Responsibilities:

• Support the execution of YouTube review video strategies aligned with brand and sales goals
• Assist in planning and optimizing media placement for review-focused YouTube videos
• Ensure videos are structured for strong hooks, clear value propositions, and conversion-driven CTAs
• Work with creators and editors to ensure review content aligns with LEVEL8 brand positioning
• Optimize video titles, descriptions, tags, timestamps, and thumbnails for discoverability and CTR
• Analyze video performance (views, watch time, retention, clicks, conversions) and provide optimization recommendations
• Monitor how review videos contribute to traffic, brand search lift, and sales conversion
• Support testing of different formats, talking points, and content angles to improve ROI
• Collaborate with internal teams to align video messaging with product launches and promotional periods
• Track performance metrics across YouTube review campaigns
• Prepare performance summaries and insights to support quarterly and annual targets
• Identify trends and best practices from top-performing YouTube review content

Requirements:

• At least 2 years of experience in YouTube media placement, video marketing, or creator-led review content
• Strong understanding of YouTube review videos as a sales and conversion channel
• Experience working with creators, editors, or media teams
• Familiarity with YouTube Analytics, performance metrics, and optimization tactics
• Detail-oriented, data-driven, and comfortable working toward performance goals
• Strong communication and coordination skills
• Experience in consumer goods, travel, luggage, or lifestyle brands
• Familiarity with influencer marketing or creator partnerships
• Understanding of U.S. e-commerce and content-to-conversion funnels