Provides ongoing support for a consistent execution of the employer brand strategy and alignment to our Employer Value Proposition (EVP)
Leads the development, adoption and roll out of external recruitment-focused content, campaigns and messaging on paid, owned, earned and shared channels
Manages and keeps project plans up to date
Assists in recommending, creating, executing, and tracking end-to-end recruitment marketing initiatives
Works collaboratively with talent acquisition, HR Communications, agency partners, and appropriate outside partners to discuss & review relevant obstacles, forecasts, trends and material creation
Analyzes marketing data, monitoring external employee sentiment, interpreting it for brand impact
Requirements
2+ years of relevant professional experience
university / college degree preferred (or equivalent experience)
experience crafting and writing content across candidate touchpoints