Senior Product Manager – State Management

Role Overview

• Own product strategy and execution for high net worth personal lines products, driving profitable growth and long-term market expansion in assigned states with focus on North Carolina.
• Develop and execute state-specific strategies that align PURE’s enterprise objectives with local market dynamics, regulatory requirements, and underwriting performance.
• Lead all North Carolina rate and product management activities, including NCRB circular monitoring, rate filings, implementation planning, and ongoing performance evaluation.
• Manage and incorporate NCRF requirements into product, pricing, and underwriting strategies in support of company growth and profitability goals.
• Design and implement strategic deviations and product enhancements to improve competitiveness while maintaining full regulatory compliance.
• Serve as the primary North Carolina subject-matter expert across the organization, providing guidance on regulatory, pricing, and product decisions.
• Partner closely with actuarial, underwriting, legal, compliance, claims, sales, and marketing teams to deliver timely, compliant, and market-responsive product changes.
• Monitor regulatory developments, market trends, competitor actions, and high net worth customer needs to identify opportunities for innovation and growth.
• Build and maintain strong relationships with regulators and represent the company effectively in regulatory interactions.
• Lead, mentor, and develop analysts and product team members (where applicable), and serve as a thought partner to peers across the Product organization.

Requirements

• 8+ years of relevant work experience in P&C insurance product management with demonstrated increased responsibilities over time.
• High net-worth personal lines insurance experience preferred.
• Deep knowledge of the P&C industry, carriers and their markets, insurance product pricing, drivers of profitability; comprehensive understanding of insurance regulations.
• Demonstrated expertise navigating the North Carolina regulatory environment, including NCRB rate structures, filings, circulars, and NCRF requirements.
• Superior analytical and problem-solving skills, with the ability to transform data into insights and make sound, data-driven recommendations.
• Strong relationship-building, influencing, and communication skills, with comfort engaging senior leadership and cross-functional partners.
• High degree of personal organization, initiative, and ability to manage multiple priorities in a fast-paced environment.

Benefits

• Opportunities to stretch and grow: your professional and personal development matters to us.
• Clarity and kindness: you can rely on us to be open, honest and supportive, offering clarity on what success looks like.
• Support in good times and bad: we believe in showing up for each other consistently, not only when it’s easy.
• A community that cares: we are committed to sustaining a community in which each person feels cared for as an individual.