Develop and refine positioning, messaging, and value propositions for assigned products, ensuring alignment with company strategy
Lead go-to-market execution for new features and product launches, coordinating cross-functional stakeholders
Create GTM briefs and ensure alignment across Sales, Growth Marketing, Account Management, Education Services and Customer Success
Partner with Sales to develop enablement materials that improve win rates and sales cycle efficiency
Collaborate with Account Management on customer business reviews and drive adoption/utilization strategy (partner marketing)
Monitor product performance metrics; gather insights to incorporate into brand, sales and positioning materials; and identify optimization opportunities
Guide product-specific customer communications and coordinate deployment and performance metrics
Conduct competitive research and maintain actionable competitive intelligence for Product, Account Management and Sales teams
Develop buyer persona insights and ensure campaigns align with customer motivations and purchasing behaviors
Contribute voice-of-customer insights to Product to inform roadmap and prioritization discussions
Support strategic RFP responses and enterprise sales opportunities

3 to 5 years of experience in marketing, with understanding of Product, Account Management and Sales, ideally with a focus on product marketing; equivalent experience may be substituted for degree.
Strong expertise in positioning, messaging, partner marketing, competitive analysis, and sales enablement
Advanced knowledge of Microsoft Office suite and proficiency in marketing automation solutions such as Salesforce, Asana, Hubspot, PowerBI, Data Warehouses, etc.
Ability to work independently and with a results-driven mindset to achieve set goals in a fast-paced environment
Comfortable collaborating with cross-functional teams (e.g., sales, marketing, product, support, operations, etc.) with a demonstrated ability to get team members on board
Clear and professional written and verbal communication skills
Ability to prioritize effectively and manage multiple competing priorities
Ability to be flexible and have a high comfort level with ambiguity
Industry knowledge of healthcare is essential

Remote work environment with a flexible work schedule to encourage work-life balance
Annual company offsite
Generous leave package including flexible time off policy that encourages team members to take time off to relax and recharge; plus 13 paid holidays, paid sick leave, and paid parental leave
Medical, dental, and vision insurance for you and your family, plus a company funded FSA & HSA (dependent on which medical plan you choose)
401(k) company match
One-time workspace reimbursement to help you optimize your remote workspace

Product Marketing Manager

Key skills