About this role

Develop product positioning and messaging that differentiates Inovalon in the market;
Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions;
Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions;
Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan;
Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations;
Drive competitive analysis and positioning to influence Inovalon solution value proposition.

2+ years of experience in marketing
Experience marketing technology products & services and/or within a B2B company preferred
Excellent oral and written communication skills
High energy, enthusiasm and initiative
Ability to excel in a fast-paced environment.

Product Marketing Manager

Key skills