Identify and prioritize strategic enterprise accounts together with Sales
Execute account-based strategies across 1:few and 1:many tiers
Design and run highly personalized, multi-channel outbound campaigns
Create tailored messaging for different personas and buying stages
Conduct structured qualification calls to uncover business initiatives, challenges, and ICP fit
Define and uphold clear MQL and SAL criteria
Ensure smooth handover to Sales with documented context on qualification insights
Track lead progression and continuously assess pipeline quality
Ensure proper CRM hygiene, tracking and attribution
Support participation in relevant industry events as part of account strategies
Run regular analyses and post-mortems to continuously refine our outbound motion

2+ years of experience in B2B SaaS demand generation, SDR, BDR or outbound roles
Experience targeting enterprise or complex B2B environments
Proven track record in personalized outbound and strategic account targeting
Confidence running structured early-stage qualification conversations
Ability to uncover underlying business challenges and identify key stakeholders in complex organizations
Strong understanding of enterprise buying processes and longer sales cycles
Analytical mindset and experience working with funnel metrics and conversion rates
Focus on opportunity and conversion quality with a data-driven approach
Hands-on experience with HubSpot or comparable CRM systems
Clear and structured communication skills in English and German
Strong ability to build authentic relationships and read people well
Natural curiosity and strong interpersonal intuition
Creativity in crafting outreach angles and testing new approaches for lead generation
High ownership mindset and proactive approaches to improve targeting and messaging
Strong team orientation and a genuine desire to win together

Enterprise Business Development Representative

Key skills