About this role

Manage and develop a regional portfolio of clients, delivering tailored generator hire solutions.
Proactively seek out and convert new business opportunities across your territory.
Work closely with operations and engineering teams to ensure service delivery excellence.
Represent WBPS/Rehlko at client sites, trade events, and face-to-face meetings.
Build long-term relationships with clients, framework partners, and project stakeholders.
Accurately report on pipelines, forecasts, and market activity.
Maintain high levels of customer service and follow internal hire procedures and CRM systems.

Proven experience in generator hire or a related equipment hire sales role is essential.
Minimum of 3 years in a field sales, business development or regional account management position.
Strong technical understanding of diesel generators, temporary power or plant hire.
Commercially astute, target-driven, and confident negotiating at all levels.
Excellent communicator, both in-person and over digital channels.
Comfortable working autonomously across a large territory.
Full UK driving licence required.

Business Development Manager

Key skills