Own the full event lifecycle for the assigned territory, from strategy and planning through execution and post event analysis, optimizing virtual and in person experiences to drive engagement and revenue impact.
Partner with sales, marketing, and leadership to strategically select, execute, and optimize events that directly support regional pipeline and company revenue goals.
Own regional event budget and pipeline targets for the assigned territory, driving lead generation and measurable revenue impact through disciplined performance tracking and optimization.
Own and scale vendor and agency relationships, ensuring cost efficiency, execution quality, and measurable outcomes across all regional programs.
Report on event performance against core business metrics, clearly communicating impact, learnings, and recommendations to leadership.
Use data to guide strategic decisions and define scalable measurement frameworks in partnership with analytics and operations teams.
Champion best practices across field marketing, setting a high bar for execution, experience quality, and accountability.

8+ years of B2B event and field marketing experience across in person and virtual programs, with a proven record of driving engagement and pipeline.
Experience partnering closely with inside and field sales teams to accelerate pipeline creation and progression.
A data driven mindset with experience analyzing event performance to produce actionable insights using CRM and marketing automation tools.
Demonstrated ownership mindset with accountability for results across core field marketing initiatives.
Ability to manage multiple programs, vendors, and stakeholders effectively in a fast paced, high growth environment.
Excellent communication skills, with the ability to clearly and concisely convey performance, insights, and recommendations to leadership.
Experience marketing to technical or security audiences is a plus.
Based in the time zone of your territory
Willingness to travel 30 to 40 percent as required to support regional events.

Senior Field Marketing Manager

Key skills