Performance Marketing Manager (Native Advertising)

Healthy Labs is a fast-growing digital publisher and performance marketing leader in the insurance and healthcare space. They are seeking a Performance Marketing Manager specializing in Native Advertising to own the end-to-end performance of native advertising channels and drive profitable traffic across various platforms.

Responsibilities:

• Scaling profitable traffic across native networks
• Managing publisher relationships and traffic sources
• Driving improvements in RPC, CPA, margin, and lead quality
• Identifying profitable creative angles and scaling winners
• Managing large-scale testing frameworks across headlines, images, advertorials, and landing pages
• Continuously analyze performance data to identify where margin is won or lost and implement improvements
• Leverage AI tools to accelerate performance analysis
• Generate creative testing frameworks
• Identify emerging patterns in campaign data
• Build automation that increases operational leverage

Requirements:

• 3–7 years running native advertising campaigns
• Deep hands-on experience with Taboola, Outbrain, Revcontent, or MGID
• A track record of scaling campaigns in lead generation, insurance, finance, or other high-value verticals
• Strong analytical ability to diagnose performance changes quickly
• A systems mindset — you build repeatable processes that scale
• Curiosity and a habit of questioning assumptions
• Comfort using AI tools to accelerate research, analysis, and execution