Senior Marketing Technology Consultant, Marketing Data Product Owner – Marketing Attributes

Role Overview

• Own the Product Vision: Lead the roadmap for a 360-degree customer view, acting as the primary consultant and evangelist to business partners and stakeholders to ensure the initiative is aligned with business needs and value.
• Architect the 'Unified Visitor Record': Define the business rules for deduplication and identity resolution, owning the roadmap for engineering that links visitors to customer contacts across devices and platforms using deterministic and probabilistic matching.
• Establish Visitor Data Governance: Define the 'master' sources for data entities and manage the Business Glossary and Data Catalog to ensure all unified data is standardized, documented, and easily discoverable.
• Drive Visitor Data Quality Innovation: Own the strategy for visitor data validation rules and enhancement systems to ensure the integrity of the digital visitor and related marketing consumer data.
• Mitigate Compliance Risk: Partner with legal and privacy teams to proactively enforce global policies (e.g., GDPR, CCPA), ensuring the DBM lake continues to build on its' foundation of 'privacy-by-design.'
• Innovate Attribute Engineering: Define and standardize the library of behavioral attributes and features required to provide personalization and high-precision target audience marketing.
• Advance Identity Intelligence: Partner with AI and data scientist teams to develop and refine matching and attribute creation models to improve profile accuracy and empower targeted and personalized marketing.
• Enable Action: Translate business pain points from Sales, Marketing, and Site/App Product Owners into technical requirements for consumable data sets and in turn enable dashboards and advanced analytics.
• Strategic Profile Enrichment: Manage the roadmap for integrating high-value third-party data (demographic, firmographic, and psychographic) to deepen the understanding of the customer journey.

Requirements

• A four-year bachelor’s degree or higher in Marketing, Analytics, Data Science, eCommerce, Information Systems, or a related field, or equivalent professional experience.
• Experience specifically focused on Data Product Ownership, MarTech Strategy, or Customer Data Management.
• Work experience in a high-level advisory or 'Internal Consultant' capacity, with a proven track record of presenting data roadmaps to stakeholders.
• Ability to translate complex customer behaviors and digital journey stages into clear, high-value attributes that drive conversion and retention.
• Define data requirements for real-time personalization and dynamic audience segmentation within a digital product environment.
• Demonstrate translating complex data concepts into a 'business value' story for executive leadership, effectively acting as an internal consultant for Sales, Marketing, and Service departments.
• Understand how digital data (like Google Analytics) maps to marketing use cases and how customer profiles are built within a cloud-based data lake.
• Experience building and managing Data Dictionaries where definitions are standardized across multiple global teams to eliminate confusion and data silos.
• Ability to define the 'why' and 'what' behind data schemas, ensuring that technical implementations perfectly match the intended business outcomes.
• Understanding of the global privacy landscape (GDPR, CCPA) and experience ensuring digital products remain compliant while staying innovative.
• Excellent communication skills with the ability to influence leadership and facilitate complex discussions across diverse teams.
• Proficiency in Azure DevOps (ADO) for managing Epics, Features and Support Cases, combined with strong program management and change management expertise.
• Experience working with distributed teams, effectively coordinating between both onshore and offshore resources in high-change, fast-paced environments.
• In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.

Tech Stack

• Azure
• Cloud

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement