Senior CRM Manager
Germany
Full Time
4 weeks ago
No Sponsorship
Key skills
TableauBIBusiness IntelligencePower BICRMCommunicationCollaboration
About this role
Role Overview
- Development and optimization of lead management processes
- Implementation and management of automation programs
- Analysis and segmentation of the customer base
- Development and implementation of retention management programs
- Establishment of personalized customer communication strategies
- Continuous optimization of the customer journey
- Development of churn prevention strategies
- Collaboration with cross-functional teams
- Monitoring and analysis of relevant KPIs
- Ensuring data quality and CRM data strategy
Requirements
- Several years of experience in Customer Relationship Management (CRM)
- Deep understanding of lead management processes
- Experience developing and implementing customer lifecycle programs
- Proficient with common CRM and marketing automation tools, ideally HubSpot
- Strong analytical skills
- Experience using business intelligence tools such as Power BI or Tableau
- Knowledge of email marketing, retention marketing and churn prevention
- Strong communication skills
- Independent working style
- Confident presence
Tech Stack
- Tableau
Benefits
- 30 paid vacation days
- Flexible working hours
- Diverse training and development opportunities
- Fair and competitive compensation
- Fuel voucher