You will support the content management of the bmw.de website and assist in the implementation of campaigns.
You will also contribute to creating editorial calendars for social media, coordinate influencers and content creators, and support the planning of content productions.
You will help plan content for the exclusive community for drivers of fully electric BMW models within the My BMW app.
Additionally, you will support the planning, conceptualization, and execution of campaigns for the My BMW app across all communication channels.
You will assist in planning customer support campaigns, carry out analytical performance tracking, and derive recommendations for further development.
You will gain insight into day-to-day operations, project management, and committee governance.

Enrolled in Business Administration, Economics, or a related field, ideally with a focus on Marketing or Marketing Communications.
In the second half of a bachelor's degree or enrolled in a master's program.
Prior practical experience in an advertising agency or marketing department is desirable.
Proficient in MS Office.
Strong team and communication skills.
Self-motivated with strong organizational skills.
Business-fluent German and English.

Digital Marketing Intern, Website

Key skills