Develop Brand Experience concepts and in-store activations at the point of sale (POS), connecting the brand's DNA to the shopper journey;
Create communication strategies and oversee end-to-end development of POS materials (MPDV);
Map and analyze shopper journeys by channel and profile, identifying barriers and conversion opportunities;
Lead projects autonomously: immersion, diagnostics, briefings, and strategic direction for internal teams and clients;
Work closely with Creative and Account teams to ensure alignment and delivery quality;
Participate in client meetings and presentations, building narratives and materials in Keynote/PPT;
Support and mentor more junior team members.

Strong experience in Strategic Planning with a focus on Shopper Marketing and Trade;
Hands-on experience with activation projects and physical in-store execution;
Ability to translate strategy into strong visual and written storytelling;
Experience developing materials and campaigns focused on the shopper journey;
Creative, provocative, inquisitive and out-of-the-box mindset;
Strong communication skills for client and internal team interactions;
Intermediate English (reading and comprehension for reports and interaction with external teams).

Senior Planning Analyst, Shopper/Trade

Key skills