Clinical Marketing Manager

Role Overview

• Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy.
• Ensures seamless execution of new product introductions and launches, providing comprehensive support to the business marketing team in business marketing processes and maintaining rigorous adherence to project timelines.
• Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
• Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
• Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market success.
• Adapts the marketing cadence and meticulously manages new product introduction processes across regions, ensuring flawless execution and synchronized strategy implementation that drives optimal market launch outcomes.
• Optimizes global assets and content for sales in marketing operations, ensuring seamless alignment with local customer/audience/personas journeys and driving effective campaign and program outcomes.
• Develops and implements sophisticated portfolio positioning strategies tailored to the customer decision journey, leveraging deep insights to refine sales strategies and enhance portfolio competitiveness across diverse market segments.
• Creates and implements comprehensive omni-channel experiences and detailed shopper journeys for prioritized channels, integrating media strategies to maximize impact.
• Analyzes comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration.

Requirements

• Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent
• Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing, Event Planning /Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent OR no prior experience required with Master's Degree.
• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Internal Communication Strategy
• Business Development
• Go-to-Market Strategies
• Marketing Analytics
• Proposition Development

Tech Stack

• Go

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options