Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.
Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight.
Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.
Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.
Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.
Partner with Sales to align marketing programs with account priorities and pipeline targets.
Lead go-to-market strategy for new product launches and portfolio expansions.
Develop and manage annual marketing plans and budgets aligned to growth objectives.

Bachelor’s degree in Marketing, Business Administration, or related discipline
8+ years of marketing experience, preferably in industrial or technical markets
Strong business acumen and ability to operate as a strategic partner to sales and product leadership
Experience leading cross-functional initiatives in complex, matrixed organizations
Deep understanding of demand generation, product marketing, and go-to-market strategy
Willingness to travel up to 25%
Exceptional written and verbal communication skills.

Strategic Marketing Manager

Key skills