Conceptualize, implement and continuously optimize our performance marketing strategies (SEO & SEA) and further develop our social media presence
Operational management and development of our Google Ads campaigns and other relevant paid channels
Responsibility for the SEO performance of our websites (on-page, off-page, technical SEO)
Analyze, evaluate and interpret relevant KPIs (traffic, conversions, rankings, ROAS, etc.)
Identify optimization potential based on data-driven analyses
Detect new digital trends and implement them into projects
Use and interpret common SEO and analytics tools (e.g., Google Analytics, Google Ads, SISTRIX, Google Search Console)
Develop and implement our overall online marketing strategy
Ongoing benchmarking and competitive analysis
Planning, management and control of online marketing budgets

Several years of professional experience in online, social media and performance marketing, ideally with a focus on SEO & SEA
Completed training or a degree in marketing, online marketing, digital media or a comparable qualification
Very confident use of performance and analytics tools (e.g., Google Analytics, Google Ads, SISTRIX, Google Search Console, Meta Business Suite)
Solid knowledge of SEO and SEA and a good understanding of GDPR-related requirements
Strong analytical skills and enjoyment of working with numbers, data and reports
Technical affinity and quick adaptation to new tools, tracking setups and CMS systems
Structured, independent and solution-oriented way of working
Team spirit, hands-on mentality and willingness to actively drive initiatives forward

Online Marketing Manager – Performance, SEO, SEA

Key skills