Business Marketing Manager – Retail

Role Overview

• Coordinate and drive the execution of EMEA marketing strategy across the South Region in close collaboration with local markets, suppliers, the central marketing agency, and the Head of Franchise Excellence.
• Act as the primary regional interface ensuring alignment between central frameworks and local execution needs.
• Orchestrate the rollout of centralized campaigns, tools, platforms, and performance measurement models across Spain, Portugal, Italy, and Switzerland.
• Ensure effective localization and activation of central initiatives together with local market teams and key suppliers.
• Lead, coach, and coordinate local marketing resources across the region, with direct and/or dotted-line responsibility depending on market setup.
• Drive performance tracking, insights, and continuous optimization in cooperation with central marketing and local stakeholders.
• Support franchisees and regional teams in activating marketing initiatives that drive traffic, leads, and revenue.
• Ensure consistent brand standards, messaging, and customer experience across all markets.
• Support cross-functional initiatives linked to Give & Take evolution, franchise operations, and network growth.
• Identify regional opportunities for efficiency, impact improvement, and scalable best practices.
• Prepare structured updates, insights, and recommendations for senior stakeholders.
• Ensure compliance with governance, data protection, and brand guidelines across all marketing activities.
• Lead and coordinate the planning and execution of regional and country conventions and key marketing events in collaboration with local markets, suppliers, and the central marketing agency.

Requirements

• Bachelor’s degree in marketing, Business, or a related discipline; master’s degree preferred.
• 10+ years of relevant experience.
• Strong experience leading or coordinating multi-market marketing teams within centralized or matrix organizations.
• Proven track record preferably in the retail, automotive or aftersales industries.
• Familiarity with franchise or network-based business models is a strong plus.
• Fluency in English; Spanish and/or Italian strongly preferred (Portuguese or French a plus).

Benefits

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.