Coordinate and drive the execution of EMEA marketing strategy across the South Region in close collaboration with local markets, suppliers, the central marketing agency, and the Head of Franchise Excellence.
Act as the primary regional interface ensuring alignment between central frameworks and local execution needs.
Orchestrate the rollout of centralized campaigns, tools, platforms, and performance measurement models across Spain, Portugal, Italy, and Switzerland.
Ensure effective localization and activation of central initiatives together with local market teams and key suppliers.
Lead, coach, and coordinate local marketing resources across the region, with direct and/or dotted-line responsibility depending on market setup.
Drive performance tracking, insights, and continuous optimization in cooperation with central marketing and local stakeholders.
Support franchisees and regional teams in activating marketing initiatives that drive traffic, leads, and revenue.
Ensure consistent brand standards, messaging, and customer experience across all markets.
Support cross-functional initiatives linked to Give & Take evolution, franchise operations, and network growth.
Identify regional opportunities for efficiency, impact improvement, and scalable best practices.
Prepare structured updates, insights, and recommendations for senior stakeholders.
Ensure compliance with governance, data protection, and brand guidelines across all marketing activities.
Lead and coordinate the planning and execution of regional and country conventions and key marketing events in collaboration with local markets, suppliers, and the central marketing agency.
Requirements
Bachelor’s degree in marketing, Business, or a related discipline; master’s degree preferred.
10+ years of relevant experience.
Strong experience leading or coordinating multi-market marketing teams within centralized or matrix organizations.
Proven track record preferably in the retail, automotive or aftersales industries.
Familiarity with franchise or network-based business models is a strong plus.
Fluency in English; Spanish and/or Italian strongly preferred (Portuguese or French a plus).
Benefits
A supportive and engaging onboarding experience to ensure a smooth transition into our team.
The opportunity to develop and grow, through training and regular mentorship.
Corporate Social Responsibility activities.
A truly global, dynamic and challenging work environment.
Agility and work/life effectiveness and your long-term well-being.
A diverse and inclusive team.
Business Marketing Manager – Retail at Bridgestone EMEA | JobVerse