Director, B2C Marketing

Role Overview

• Develop and implement a holistic B2C marketing strategy aligned with company goals, including brand awareness, customer acquisition, and revenue growth.
• Lead, mentor, and grow a team of marketing professionals, fostering a culture of collaboration, innovation, and performance.
• Oversee all end-user acquisition channels, including but not limited to collaborative co-marketing, email, SMS, in-app notifications, paid media, and affiliates or partnerships.
• Act as a brand steward, ensuring all B2C marketing communications are consistent with the company's voice, values, and visual identity.
• Understand client objectives, craft value propositions and messaging frameworks, develop co-marketing campaigns, and execute campaigns in partnership with the customer to drive worker sign-ups.
• Develop and manage a lifecycle marketing strategy, including loyalty programs, re-engagement campaigns, and personalized communications to increase end-user lifetime value (LTV).
• Own and manage the B2C marketing budget, allocating resources effectively to maximize ROI and achieve key performance indicators (KPIs).
• Establish and monitor key metrics, providing regular reports on marketing performance to the leadership team. Use data and insights to optimize campaigns and inform future strategies.
• Stay informed about industry trends, consumer behavior, and competitor activities to identify new opportunities and maintain a competitive edge.
• Partner closely with Product, Data, Professional Services, and Support teams to ensure a seamless and positive customer and end-user experience from initial contact through post-purchase support.

Requirements

• 8+ years of experience leading the development of customized marketing campaigns
• Experience working with creative teams to develop concepts and campaigns
• Well-rounded experience with marketing channels, and adapting campaigns to channels
• Experience making data-driven marketing decisions
• Knowledge of payments industry is a plus
• Experience in a B2B2C business model and Braze is a plus

Benefits

• Market-leading medical, dental, and vision insurance
• Stock options
• Free Premium-Tier Origin Financial Wellness subscription
• Monthly home-office stipend
• 401k (TransAmerica)
• 12-weeks paid parental leave for birthing and non-birthing parents
• Flexible time off + sick and safe time
• 11 paid company holidays