Conduct regular competitive analysis and customer research as an input into refined positioning; ensure alignment with market trends and needs.
Support the execution of tier 1 and tier 2 product launches and campaigns, and development of use case playbooks for the portfolio.
Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns.
Review materials created by other marketing teams.
Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com.
Create advanced sales enablement assets to reflect use case messaging for our sellers.
Participates and facilitates meetings with stakeholders, providing marketing updates.
Requirements
Proven experience in product marketing, preferably in a B2B martech environment, Personalization SaaS a plus.
Experience working with cross-functional teams, including product, sales, and regional marketing teams.
Experience creating basic creative content across channels including presentations, sales materials, digital, videos.
Experience delivering presentations to internal or external stakeholders.
Able to lead, plan and manage a project/initiative to achieve its set goals and deliverables within a defined timeline and budget.
Benefits
insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities