Develop and execute innovative marketing content across digital platforms
Contribute creative ideas for campaigns, social media content, and engagement strategies
Suggest trending hooks, formats, and angles for Reels
Assist in planning the content calendar
Translate marketing objectives into visual concepts
Design high-quality social media graphics
Create short-form vertical videos (Reels/TikTok) with captions, text animations, and basic editing
Develop performance-optimised paid ad creatives
Repurpose long-form content into short-form assets
Prepare platform-ready assets in the correct dimensions and formats
Design and maintain reusable templates in Figma and Canva
Build structured and organised files in Figma
Ensure brand consistency across all visual outputs
Design branded materials for franchisees, including flyers, brochures, business cards, signage, and promotional items
Ensure all materials align with brand standards
Prepare print-ready files as needed

Bachelor's degree in Marketing, Communications, Creatives or a related field
Minimum of 2
3 years of Creative Marketing experience
Proficiency in using M365 Suite, Adobe Photoshop, Figma & Canva
Basic video editing skills using tools like CapCut, Premiere Pro, or similar software
Understanding of short-form video trends (Reels or TikTok-style videos)
Good eye for design with a solid understanding of marketing and conversion strategies
Organised and able to follow brand guidelines
Excellent communication, presentation, and stakeholder management skills
Ability to work collaboratively in a cross-functional environment
Highly organised with the ability to work under pressure and within set deadlines
Flexible and available to work as soon as possible

Creative Marketing Specialist

Key skills