Digital Marketing Specialist

Tunnl is a company focused on leveraging artificial intelligence to help organizations connect with their audiences. They are seeking a Digital Marketing Specialist to manage content creation and lifecycle marketing across various digital platforms, ensuring consistent and engaging communication with target audiences.

Responsibilities:

• Coordinate Content & Social Execution
• Develop and manage Tunnl’s organic social calendar (primarily LinkedIn)
• Translate research, product updates, and ongoing events into engaging posts, short-form content, and thought leadership
• Draft blog posts, and supporting content as needed
• Repurpose long-form insights into digestible, multi-channel content
• Support event content creation such as one-pagers, speaker presentation decks, etc
• Support Email & Lifecycle Marketing
• Build and execute email campaigns inside HubSpot (platform releases, event follow-ups, nurture sequences, company announcements)
• Manage list segmentation, audience targeting, and basic workflow automation
• Maintain campaign hygiene — ensuring accuracy, consistency, and on-time sends
• Support HubSpot Execution & Reporting
• Operate confidently inside HubSpot for email builds, list management, forms, and basic workflows
• Track and report on core performance metrics (open rates, click rates, engagement trends)
• Support lead flow tracking in coordination with Sales and RevOps
• Maintain clean data practices and campaign documentation
• Support Light Paid Media & Experimentation
• Assist in executing and testing LinkedIn campaigns or retargeting efforts
• Monitor performance and recommend simple optimizations
• Help connect paid efforts to content themes and event momentum
• Maintain Marketing Calendar & Consistency
• Own the digital marketing calendar across content, email, and social
• Coordinate with vendors as needed to support campaign assets such as graphic design or video
• Ensure brand voice and messaging consistency across channels