Tunnl is a company focused on leveraging artificial intelligence to help organizations connect with their audiences. They are seeking a Digital Marketing Specialist to manage content creation and lifecycle marketing across various digital platforms, ensuring consistent and engaging communication with target audiences.
Responsibilities:
- Coordinate Content & Social Execution
- Develop and manage Tunnl’s organic social calendar (primarily LinkedIn)
- Translate research, product updates, and ongoing events into engaging posts, short-form content, and thought leadership
- Draft blog posts, and supporting content as needed
- Repurpose long-form insights into digestible, multi-channel content
- Support event content creation such as one-pagers, speaker presentation decks, etc
- Support Email & Lifecycle Marketing
- Build and execute email campaigns inside HubSpot (platform releases, event follow-ups, nurture sequences, company announcements)
- Manage list segmentation, audience targeting, and basic workflow automation
- Maintain campaign hygiene — ensuring accuracy, consistency, and on-time sends
- Support HubSpot Execution & Reporting
- Operate confidently inside HubSpot for email builds, list management, forms, and basic workflows
- Track and report on core performance metrics (open rates, click rates, engagement trends)
- Support lead flow tracking in coordination with Sales and RevOps
- Maintain clean data practices and campaign documentation
- Support Light Paid Media & Experimentation
- Assist in executing and testing LinkedIn campaigns or retargeting efforts
- Monitor performance and recommend simple optimizations
- Help connect paid efforts to content themes and event momentum
- Maintain Marketing Calendar & Consistency
- Own the digital marketing calendar across content, email, and social
- Coordinate with vendors as needed to support campaign assets such as graphic design or video
- Ensure brand voice and messaging consistency across channels