Performance Marketing Associate

The Mind Company is a leader in mental fitness, dedicated to enhancing cognitive and mental wellness through innovative apps. The Performance Marketing Associate will manage acquisition channels, optimize marketing campaigns, and present performance trends to drive user acquisition for their flagship apps.

Responsibilities:

• Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels
• Drive efficient new user acquisition to one of our flagship apps
• Present weekly performance trends and campaign optimization recommendations
• Execute continuous creative testing to continuously improve campaign performance
• Spearhead AI research to improve Growth tooling
• Monitoring and updating project trackers for media buying projects and creative testing

Requirements:

• 1+ years of app performance marketing experience in AppLovin or Meta
• 1+ years of experience writing creative briefs for D2C performance marketing ads
• Hands-on-keyboard campaign management experience of direct-response campaigns
• Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
• Experience using Generative AI tools (ex. Nano Banana, Envato, Hedra, etc.) for ad production and Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis
• Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
• Strong attention to detail and project management skills
• A true builder's mindset: gritty, proactive, resourceful, and comfortable navigating ambiguity
• Background in running performance marketing campaigns for a subscription app
• Passion for education, mental fitness, and making learning delightful