Shopper Marketing Manager
United States
Full Time
2 hours ago
$128,000 - $252,200 USD
H1B Sponsor
Key skills
CollaborationSales
About this role
Role Overview
- Develop and deploy a full‑funnel media strategy across multiple brands
- Manage and optimize media budgets to deliver against sales, share, and spend‑efficiency targets
- Lead Target‑Pet retail media negotiations
- Lead the retail media relationship with agency partners
- Create learning plans to improve campaign performance
- Drive advancement with Target‑Pet through measurement integration
- Partner with Target‑Pet Customer Team and Sales and Marketing leaders to define the Shopper Experience vision
- Create and execute the overarching Target‑Pet marketing plan
- Support the Connected Customer Planning process
- Drive integration with cross‑functional teams
Requirements
- Full‑funnel media strategy expertise
- Deep understanding of retailer media networks
- Strong marketing, consumer, and shopper knowledge
- Consultative and solution‑selling skills
- Experience working with media agencies
- Business planning and insights capability
- Analytical rigor
- Strong cross‑functional collaboration
- Test‑and‑learn mindset
- Category, brand, and competitive landscape understanding
Benefits
- comprehensive, competitive benefits that prioritize all aspects of wellbeing
- flexible time off benefits
- robust health plans
- market-leading 401(k) program with a company match
- inclusive fertility/adoption benefits
- incentive plans for participation