About this role

Produce and deploy go-to-market materials — key messages, sales assets, customer content, and activations
Build the product suite and module pitch
Write one-pagers and use cases by persona
Create battlecards
Formalize demo scripts and webinar storylines
Prepare launches for each quarterly release
Produce benefit-focused release notes and internal kits
Facilitate the community (workshops, webinars, feedback sessions)
Create marketing-friendly documentation (tutorials, guides, short videos) and write content tailored to the public sector

Master’s-level student (equivalent to Bac+5) in a business school, IAE, or a master’s in communication/marketing oriented toward organizations
Interest in the public sector and local authorities (B2G)
B2B storytelling skills: turning complex topics into simple, impactful messages
Strong organizational and structuring skills
Business acumen: understand objections, highlight differentiators, and identify next steps
Autonomy and rigor: proactive, able to propose ideas and deliver concrete assets used by the team
Knowledge of SaaS, release management, and product roadmaps (a plus)

Product Marketing Manager – B2G SaaS

Key skills