Social Media Marketing Manager, Paid Social
Germany
Full Time
17 hours ago
No H1B
Key skills
AIA/B Testing
About this role
Role Overview
- Development, planning and implementation of paid social campaigns
- Independent management and optimization of campaigns
- Responsibility for KPI targets within the budget framework
- Coordination with various stakeholders to produce creatives
- Continuous performance measurement and reporting
- Identification and testing of new platforms
Requirements
- Completed university degree in economics, media or communications, or an equivalent qualification
- Good knowledge of paid social platforms (Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads, etc.)
- Experience with A/B testing, tracking (e.g., Meta Pixel, Conversion APIs) and performance analysis
- Creativity in messaging and brand-compliant design
- Interest in AI-supported applications in paid social marketing
- Strong initiative and organizational skills
Benefits
- Flexible working hours such as flexitime and mobile working
- Subsidy for the Deutschlandticket (public transport pass)
- Training through ZEIT AKADEMIE
- Free access to existing products and events
- Employee discounts on various newspaper and magazine subscriptions